West indian countries

The time has come for Asian countries, including India, to become leading cultural influencers: Shekhar Kapur

Filmmaker Shekhar Kapur said on Tuesday that India must use cinema as a soft power if it is to win “the minds and hearts of future generations” around the world.

The filmmaker, known for films like ”Masoom”, ”Mr India” and ”Bandit Queen”, said India and China are two nations that can cultivate their soft power to become ” major influencers in the world ” ‘. ”There was a time in my youth when I longed to become like the Americans. This was only due to the influence of the American media. Now it’s our turn; Asia is booming and India and China are two nations that can cultivate their soft power to become major influencers in the world. China is already making every effort to achieve this,” said the 76-year-old director.

He was speaking at the inauguration of a national seminar titled “Indian Cinema and Soft Power” organized by the Indian Council for Cultural Relations (lCCR), according to a press release. Maharashtra Governor Bhagat Singh Koshyari and ICCR President Vinay Sahasrabuddhe also graced the ceremony, which was held at Raj Bhavan.

Kapur stressed the need for a technological upgrade and said the industry must find new ways to tell stories. ”If India is to use cinema as a soft power, we need to win the minds and hearts of future generations across the world…We need to think about telling our stories through popular media like games using the latest technologies. I would love to see games featuring Indian characters in Indian costumes,” he added. On the work front, Kapur is eagerly awaiting the release of her next directorial ‘What’s Love Got to Do With It?’, starring Lily James, Emma Thompson, Sajal Ali, Shazad Latif, Rob Brydon and Shabana Azmi among others. He will also direct the serial adaptation of Amish author Tripathi’s critically acclaimed book series “Shiva Trilogy.”

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)


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