West indian culture

Sara Ali Khan is an ardent lover of pop culture

By N. Lothungbeni Humtsoe

New Delhi, March 13 (IANSlife): “Women’s fashion is constantly changing, with new styles and trends emerging every other day. Women like to experiment and design their own outfits, and mix and match their outfits to create new looks,” the actress said. Sara Ali Khan, who recently became a partner in the capital. with a significant investment in The Souled Store, a casual wear and pop culture brand.

Today, women prefer clothes that make them comfortable and relaxed. sustainability is also a major consideration today; women want to know the fabrics used and prefer eco-responsible clothing.

Commenting on the partnership, Sara said, “I am joining The Souled Store as an investor for an undisclosed amount. In a short time, the brand has carved out a place for itself in the casual clothing sector. , and firmly believing that originality and comfort are as important as fashion, I consider the brand to be a perfect complement. I also think the clothing and fashion industry is booming, and it was a good time for me to join the movement. I hope to continue spreading the wave of pop culture with TSS.”

“I love being part of brands that resonate with my personality. With the brand’s massive popularity, growing brand value, and my love for all things pop culture, I knew this was the perfect fit. for me as an investor. I believe in the brand and can’t wait to be part of the journey.” she added.

Launched by four pop culture enthusiasts, Vedang Patel, Harsh Lal, Aditya Sharma and Rohin Samtaney, the brand is India‘s largest online merchandising platform with licenses including Disney, Warner Bros., WWE, IPL, Viacom18 and more.


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