VScryptocurrency is everywhere. It’s the hottest asset, shaking up the art market, worrying policy makers, making players rich and emitting tons of CO2. But its rise beyond spreadsheets is also changing power dynamics, behaviors and beliefs.

Crypto is a social phenomenon first and an investment instrument later. The big influencers in this industry are not costume experts. They’re just, well, influencers. Elon Musk, President of El Salvador, and Indian cricketers lead the conversation. FOMO matters as much as the return on investment.

The social ground of crypto here makes investors deliberate in their collective action. They challenge and attract each other on the forums, which leads to an outsized amplification of every idea. An interesting parallel is Gamestop’s short 2021 squeeze. In their belief, many little guys acting together like one really big guy made hedge funds bend and the world took notice. Underestimate their collective power at your peril.

When access and influence combine, they amplify, not just the new