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Google announces crisis response measures to support flood-affected people in Assam

Google has launched a combination of crisis response efforts for people and communities severely affected by flooding in Assam and parts of northeast India and Bangladesh.

“As Assam and parts of northeast India and Bangladesh grapple with the onslaught of floods that have claimed dozens of lives and displaced millions, we have launched a combination of crisis response efforts to help provide critical support to affected individuals and communities,” Google said in a blog post.

As part of its efforts, Google.org awarded a $500,000 grant to the Center for Disaster Philanthropy to support community organizations working to provide emergency relief and long-term recovery in affected areas. .

“This includes supporting organizations that restore household food security by distributing dry rations, direct cash assistance and the distribution of hygiene kits,” Google said.

The tech major has also launched a campaign where donations from Google employees or Googlers will be matched 100% by the company.

SOS Alert

“For those looking for relevant information on the flood situation, we have issued an Assam Flood SOS Alert, bringing together updates from authoritative local and national sources, at the top of the search results,” it said. he declared.

For people near affected areas, this search will bring up emergency phone numbers, websites and maps.

If a person is outside the affected area, the search will also display an SOS alert which will provide a quick overview of the situation.

“To make it easier for people to donate funds to flood relief efforts in Assam, Spots for Smile Foundation and Goonj are now live on Google Pay,” he said.

“We will continue to add more organizations that are leading flood relief fundraising efforts,” he added.

The flood situation in Assam remains critical. As of Monday, June 27, more than 21 lakh people and 22 districts were still affected by floods, although water levels have started to drop in some areas, according to the latest updates from the Disaster Management Authority. of the State of Assam (ASDMA).

Published on

June 28, 2022

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