West indian culture

Explain the pop culture term: Material Girl

Our generation has the attention span of a… wait, is that a new reel? It’s no surprise, then, that we spend a good part of our day watching strangers through apps that generate billions by digging into our personal data. But what keeps me hooked despite the downsides is the frantic shuffling of “internet trends” that range from lip-synching to CEO Entrepreneur and people squatting Queen B’s Gimme Some. trends (IMHO) – the one and only hardware gworl.

Credits: YouTube Saucy Santana

Saucy Santana’s Material girl is a 2020 track that rose through the ranks thanks to its meme-centric explosion on Instagram and TikToks reels in late 2021 and 2022. The edits are wonderfully suited to this generation’s sensibilities – offering a self-deprecating vision of how our “broken asses” continue to grind to pay for our luxuries we don’t need so much. Whether it’s Valentino perfume or acrylic fused with razor-sharp decals, a girl has to do what she has to do. The humor attached to these memes has a strictly limited niche and therefore take my advice and do not show it to your mother. She will give you a look that screams regret about the day before you were born. Believe me.

Who is a material girl?

Picture via Pinterest

A material girl needs her bills paid. But, she also needs to splurge. Think of the infamous shot of Paris Hilton in a t-shirt saying “STOP BEING POOR”. You get the memo, don’t you? In this hyper-capitalist world, it’s considered borderline rebellious to splurge on yourself, and the very fact of being a material girl can be described as an elongated variation of self-love. Yes, I need to pay my rent and my water bill. But, I also want to blow half my salary on the weekends. Choosing between the two is a dagger in our hearts and sometimes we just want to let go, right?

The OG Material Girl Madonna

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80s babies know this. Madonna was the first to release her song Material Girl in 1984 (certified bop by the way). The clip for the same song is a nod to Marilyn Monroe’s performance in “Diamonds Are A Girl’s Best Friends” in Men prefer blondes (1953). Marilyn’s character, Lorelei Lee, can be described as what we now call a “gold digger”. Her obvious search for rich men expresses her desire to be financially pampered. Now, if we connect the dots, the trail stretches from Saucy Santana to Madonna in the 80s and finally to Marilyn Monroe in the 50s. Awesome way to repeat history, huh?

Correlation with Sugar Daddy Culture

If you inhabit the space under a gigantic rock, locked away from the chatter of know-it-all pop culture tropes, chances are you have no idea who a baby/daddy is. in sugar. For starters, sugar babies are on the receiving end of material showers while sugar daddies/mommies are the ones who splurge and spoil their…. baby…I guess!?! It’s a transactional relationship in which the sugar baby is expected to provide *sugar* in exchange for money, jewelry, vacations, etc. Now, *sugar* can be interpreted in countless ways depending on what the agreement between the two parties entailed.

Don’t let the esoteric nature of the idea surprise you. Sugar dating is a booming business and there are apps and websites specifically designed to meet this need in the market. The more you know, the better.

Let this article serve as your weekday motivation so you can, in the wise words of Kim Kardashian, *get on your ass and get the job done* and be your own sugar daddies. Otherwise, the world is yours and you are free to choose your battles.

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