West indian culture

Education Intertwines Culture Pearl Academy Partners with ICW 2022


Image credits: Miradorlife

It is well established that education and culture are closely linked. One is incomplete without the other. It is through education that we understand different cultures and learn to live according to the culture and values ​​accordingly. There is a need for educational institutions to understand the importance of combining education and culture for the holistic development of students. Pearl Academy, the leading creative education institution in India, has collaborated with India Craft Week 2022, bearing in mind the same thought.

India Craft Week is the first official handicraft week in India, world famous among other great

craft weeks such as London Craft Week, Sydney Craft Week, China Craft Week and Korea Craft Week. Its main objective is the promotion of culture and heritage.

Pearl Academy has partnered with ICW 2022 as a knowledge partner for the fourth edition of its annual event. The annual India Craft Week event is held to celebrate, empower and enrich the livelihoods of Indian artisans and artisans. The event was opened by UP Singh, Secretary, Textiles, Government of India.

Pearl Academy, according to many reputable and credible industry surveys such as ASSOCHAM, India Today- MDRA, Outlook-Drishti & I-CARE, The Week-Hansa, Business of Fashion and The Economic Times, is the leading creative education institution in India. It offers over 40 UG, PG, and development courses in design, fashion, business, and media.

Through this collaboration, Pearl Academy sought to highlight the relationship between culture and education. It aimed to integrate culture and its history into education modules to further sharpen the country’s young creative minds.

As reported by The Print, Antonio Maurizio Grioli, Dean of the School of Fashion and Design at Pearl Academy, commenting on the collaboration, said, “At Pearl Academy, we encourage students to really understand design through experience. We position them to inspect the intersection of tradition and modern design through first-hand experience.

On the first day of India Craft Week, creative works were exhibited, illustrating the importance of traditional craftsmanship in the modern design process. It featured the work of students who spent considerable time researching and documenting the different types of traditional Indian craftsmanship.

In addition, the event also held panel discussions on the “role of traditional craftsmanship in modern interiors and architecture” involving the participation of industry stalwarts like Shri UP Singh – Secretary Textiles, Govt. of India, Asha Sairam – Principal Studio Lotus, Sanjay Nigam – Founder, India Fashion Awards, and many more.

The four-day event brought together a number of local and international brands, institutions, designers, artisans and artisans.

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