West indian culture

Dubai culture and talabat help boost art scene

  • A six-month collaboration comes to an end as the sixth and final artist showcases designs on a talabat rider helmet during the final month of Expo 2020, the world’s biggest show, as part of an initiative to strengthen the local arts scene.
  • Under the theme #CreativeCravings, the initiative celebrated innovation and the culinary arts scene in Dubai.
  • The helmets were chosen as a symbol of appreciation for delivery people in the UAE and around the world, with designs inspired by the UAE’s focus on technology and the future.
  • The collaboration is part of the long-standing partnership between Dubai Culture and talabat

United Arab Emirates: Dubai Culture and Arts Authority (Dubai Culture), the official cultural support of Expo 2020 Dubai, and talabat, the official food delivery partner for the global event, have officially concluded their collaboration, which saw six young local artists showcase their creativity with their unique helmet designs at Expo 2020 Dubai.

On display at the ‘talabat kitchen’ in the sustainability district, the artists, who are all based in the United Arab Emirates, explored their creativity as part of the #CreativeCravings initiative, which invited local artists to adorn the helmets talabat riders with artistic interpretations of culinary arts and innovation. The aim was to promote the cultural scene and present young talents with a creative outlet at Expo 2020 Dubai.

As part of this initiative, an artist was hosted each month at the “talabat Kitchen”. The helmets were chosen to symbolize the appreciation of delivery people in the UAE and around the world. While the initiative aimed to foster the local art scene and empower young artists, it also offered them the opportunity to creatively represent the UAE’s ambition for innovation and technological advancement. The initiative between Dubai Culture and talabat aimed to promote the culinary arts scene at Expo 2020 Dubai and provide an outlet to highlight the connection between art, food and technology.

UAE-based artists included Evgenia Silvina, Ella Orencillo, Khawla Salman, Mahmood Al Abbadi, Diaa Allam and Gary Yong. Collectively, their artwork on the helmets featured an array of designs, including portraits of people, Arabic calligraphy, retro art and designs paying homage to the United Arab Emirates, as well as role-focused illustrations. culinary arts and technology in transforming the food delivery industry.

Shaima Rashed Al Suwaidi, Director of Marketing and Corporate Communications at Dubai Culture, said, “Art and culture are at their best when they reflect the spirit of the community they serve. Collaborating with talabat and these six artists was an exceptionally rewarding experience that fostered conviviality and honored the delivery people. We have sought to showcase Dubai’s culinary scene through art and culture to produce artistic paintings that speak the language of beauty and humanity and we look forward to continuously working with and empowering the talents from all over the UAE to offer them a platform to express their creativity and make their art accessible to everyone, everywhere.

Commenting on the success of the #CreativeCravings initiative, Sonia Lekhal, Marketing Director at talabat, said: “It has been a privilege to be part of promoting the arts and culture scene at Expo 2020 Dubai from the start by giving local young talent the opportunity to showcase their unique designs on our riders’ helmets. in our “talabat Kitchen”, with Dubai Culture.

She continued, “Many of the artists’ illustrations were inspired by a variety of themes, from futuristic visions of technology to innovation in food delivery in the UAE and cultural celebrations. We were delighted to welcome many visitors to our two-storey “talabat kitchen” to view the collection.

The collection of painted helmets will be on display in the ‘Talabat Kitchen’ until Thursday 31 March.


About the artists of the #CreativeCravings initiative:

Evgenia Silvina is a multidisciplinary artist and artistic director of cinema, working on the themes of heritage, tribal minorities, culture and portraits of people. His piece represents the diverse cultural melting pot that can be explored at Expo 2020 Dubai – more specifically, drawing inspiration from the heritage of tribal culture.

Ella Orencillo, multidisciplinary artist and founder of Craftology by Ella Orencill, has more than 20 years of experience in art on different surfaces. She is known for her use of distinct bright colors with a cross of pop-surrealism. Inspired by an exhilarating feeling of hearing the bell ring when your delivery arrives, the playful ketchup and mustard aim to illustrate the joy of taking your first bite of the food you’ve ordered, while the background pays homage to the United Arab Emirates for its jubilee and the “Sadu Motif” in tribute to the roots and past of the United Arab Emirates.

Khawla Salman is an abstract artist and videographer. His works of art depict elements of mystery, puzzles and tales that go beyond lines, shapes and colors. Her work is inspired by retro art and features her own personality – a combination of rebellious and soft. The illustration focuses on technology and its impact on the food delivery industry, which aligns with the UAE’s ambition for innovation and technological advancement.

Mahmood Al Abbadi is a visual arts, calligraphy, sculpture and design artist with over 17 years of experience. He aims to show the beauty of Arabic calligraphy through his works, which draw inspiration from the rich culture and heritage of the UAE and its contemporary present. His artwork is inspired by the innovation that talabat has brought to the industry as the region’s leading online delivery platform, which aligns with the UAE’s vision for innovation in all areas. .

Diaa Allam is a calligrapher, muralist and live art performer. He is the founder of ‘Na7t Designs’, the leading Emirati brand for Arabic calligraphy fashion and lifestyle, is the curator of ‘Ajman Murals Project’ and the winner of Al Dar Arabic calligraphy art competition. Diaa has participated in two Guinness World Record graffiti events. Diaa chose the words “Future, Culture, Creativity”, which he depicted in his distinctive calligraphy style on the helmet. He was inspired by the UAE’s futuristic vision towards innovation, technology, arts and culture, which was reflected in Expo 2020 Dubai and talabat cuisine.

Gary Yong, also known as Enforce One, is a multidisciplinary artist who primarily spans realism, portraits, and abstract work. Yong had participated in two Guinness World Records for the longest graffiti scroll in 2014/2015 in Dubai and the largest phosphorescent work in 2016/2017 in Ras Al Khaimah. His works are inspired by delivery drivers and the important role they continue to play in the community. He chose falcon wings as his main theme – a symbol associated with agility, ascension, determination, aspiration, concentration, grace, mental speed and power, freedom, swiftness, purpose and movement.

About Dubai Arts and Culture Authority

On March 8, 2008, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, launched the Dubai Culture and Arts Authority to be the guardian of the cultural sector and creative Dubai and help define it locally. and global, enabling and developing these sectors to cement the emirate’s position as an active global hub of creativity.

Under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Dubai Culture Chairperson, the Authority is committed to enriching Dubai’s cultural scene based on the heritage of the United Arab Emirates and is building bridges of constructive dialogue between different cultures to strengthen Dubai’s position as a global center of culture, an incubator of creativity and a thriving hub for talent.

The Authority is committed to bringing Dubai’s history to life and showcasing its contemporary cultural fabric through a series of innovative cultural initiatives, events and projects, as well as the cultural and heritage assets that it sponsors, in particular, the management of 5 of the city’s remarkable heritage monuments, 6 museums, and 9 branches of the Dubai Public Library.

Dubai Culture is developing regulatory frameworks for Dubai’s cultural and creative sectors based on its Strategic Roadmap 2020-2026 priorities and enablers that seek to support talent and stimulate the active participation of members of society. The aim is to create an ecosystem that stimulates creative industries and reinforces Dubai’s position as a global cultural destination, as well as its cultural responsibility to safeguard Dubai’s tangible and intangible cultural heritage.

About the talabat

When you think of food delivery in the MENA region, we’d be quite surprised if talabat didn’t come to mind first! Since delivering our first order to Kuwait in 2004, we have grown a lot over the past 18 years.

Today, we deliver hundreds of millions of food orders, groceries and other products to our customers in nine countries across the region each year. Our food delivery business works with over 25,000 brands and nearly 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan , Kuwait, Oman, Qatar and the United Arab Emirates in 30 minutes or less!

Our customers, partners, people and passengers, as well as the communities in which we operate, are at the heart of what we do. In 2021 alone, we facilitated the donation of over 900,000 meals to those in need and donated over $2.2 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.

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