West indian countries

Ayouthveda plans to expand its footprints in European countries

Ayurvedic personal care brand Ayouthveda has announced an aggressive expansion plan for its wide range of products in multiple international geographies. Over the next few months, with the launch of phase 1, the company will enter the global markets of Hungary, Poland, Italy, United Kingdom, Romania, Lithuania and Greece. .

As a new venture of the prestigious AIMIL Pharmaceuticals, Delhi-based Ayouthveda was incorporated amidst a pandemic in 2020. It has become one of the fastest growing Ayurvedic personal care brands in India offering a wide range of premium beauty and wellness products. Since its launch, Ayouthveda has recorded strong revenue of Rs 26 crore in the financial year 2022.

Sanchit Sharma, Founder and Director of Ayoutveda, said:In recent times, international markets have shown huge interest in natural Ayurvedic personal care products as the products provide outstanding benefits without any side effects. Young global consumers are also aware and eagerly await products and brands that are free of harsh chemicals.

Our expansion activities will meet the growing demand for quality, safe and results-oriented products in the European region. With Ayouthveda, we aim to deliver an unparalleled product experience to our global consumers and eventually become the leader in the international space,” he added.

Ayouthveda is building partnerships with distributors that cater to all retail channels and e-commerce platforms and is aiming for a revenue goal of $2 million within a year of launch. The brand offers a wide range of face, hair, bath and body care, as well as personal and hygiene products. Besides tapping into overseas markets, Ayouthveda has recently ventured into South and East India with its comprehensive range of products and has received a positive response from the target segment.

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