Atlanta:
Future Movement Radio
– FMR - a hot new Jamaican radio
program, which airs weekdays
(5:30pm – 8pm) and Saturdays
(9am – 10am), was recently
launched in Atlanta on 1010 AM,
WGUN - a 50,000 watt regional
radio station that covers the
entire Atlanta,
Tennessee, parts of
North Carolina
and eastern Alabama. WGUN has an
estimated 70,000 listeners daily
and a 1.56 market share based on
a Metro Atlanta population of
4.5 million.
Pat
Baccas, CEO and founder
of FMR said "The Jamaican
community in Atlanta has been
waiting for this for a long time
and I am thrilled that we were
able to pull it together. This
gives a voice to Caribbean
immigrants in Atlanta and serves
as a powerful marketing vehicle
for businesses seeking to
promote their products and
services to a niche market" she
said.
Baccas
disclosed that FMR, with co host
Ever G seeks to
provide Jamaican nationals in
the listening area with radio of
the highest quality. The format
blends vintage Jamaican music,
classic R&B hits, local,
national and Caribbean newscasts
with business, immigration and
health related information.
"Until FMR's
emergence, other Jamaican radio
programs in the state only spoke
to a part of the demographic.
Since we have been on air, we
have been able to keep listeners
rooted in their rich culture and
heritage and empower them with
information they need to thrive
in today's world" she noted.
Baccas bring
a wealth of experience and
business savvy to the table, as
for many years she owned and
operated a successful business
in Queens , New York . She
worked with the Jamaica Tourist
Board and Link Up Media as an
Advertising Executive. Prior to
moving to Atlanta , in 2002,
with the support of business
partners 'Barry G'
Gordon, TK Smith and
Mona Lee, FMR
made its New York debut on
1600 AM, WWRL
and 93.5, WRTN
radio stations.
Baccas is
fully aware of the powerful
allure of the Jamaica brand and
is building marketing
partnerships with US based
Jamaican companies and on-island
firms wishing to access the U.S.
based Jamaican market, which
reportedly has a purchasing
power worth U$10 billion
and a population growth rate
faster than the general
population of Jamaica .
"I have many
exciting features planned to
expand the listenership
internationally, including links
with radio stations in
Toronto, New York, Florida, New
Jersey, England and
Jamaica, as
well as continuing to expose new
talent on my show" she
disclosed.
She will also
continue to work her pet
project, to build the
Banbury Nursery & Basic Scholl
in Westmoreland, Jamaica
- a joint project she embarked
on with the Westmoreland Reunion
organization.